概要：When I ask the classes I teach, “How many of you can cook a better hamburger than McDonald's?” almost all the students raise their hands. I then ask, “So if most of you can cook a better hamburger, how come McDonald's makes more money than you?” The answer is obvious: McDonald's is excellent at business systems. The reason so many talented people are poor is because they focus on building a better hamburger and know little or nothing about business s
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When I ask the classes I teach, “How many of you can cook a better hamburger than McDonald's?” almost all the students raise their hands. I then ask, “So if most of you can cook a better hamburger, how come McDonald's makes more money than you?” The answer is obvious: McDonald's is excellent at business systems. The reason so many talented people are poor is because they focus on building a better hamburger and know little or nothing about business systems. The world is filled with talented poor people. All too often, they're poor or struggle financially or earn less than they are capable of, not because of what they know but because of what they do not know. They focus on perfecting their skills at building a better hamburger rather than the skills of selling and delivering the hamburger.
当我在自己教授的班级上问到“你们当中有多少人做的汉堡包能比麦当劳更好”时，几乎所有的学生都举起了手。我接着问，“如果你们当中大部分人都能做出比麦当劳更好的汉堡包，那为什么麦当劳比你们更能赚钱？” 答案是显而易见的：麦当劳拥有一套出色的运营体系。许多才华横溢的人之所以贫穷的原因，就是因为他们只是专心于做更好的汉堡包，而对运营体系几乎一无所知。世界上到处都是有才华的穷人。在很多情况下，他们之所以贫穷、生活拮据或者收入与其能力不相符，不是因为他们已知的东西而是因为他们未知的东西。他们只将注意力集中在提高和完善做汉堡包的技术上，却不注意提高有关汉堡包的销售和送货技能。
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